Free machine (ATM placement program) vs. ATM ownership
There are NO Free Lunches in business! When you have free ATM's in your business you may be thinking that you have the best of both worlds. You have no up front cost for the ATM equipment, your employees have no contact with the ATM equipment other than to make a phone call when it is down and you are not responsible for the vault cash in the ATM. You may receive a small portion of surcharge AND you have been sold on the benefit to you as a customer that a large percentage of the money withdrawn (20%) from the ATM will be spent in your store. The bottom line is that if you are considering your current ATM program as just a customer convenience someone other than you is profiting. The following information will help you understand how ATM operations can work to your advantage while increasing your bottom line.
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Vault cash requirements - ATM usage is basically static. By analyzing your past ATM transaction activity you can determine the amount of vault cash that is required on a daily basis with a high degree of accuracy. Why? ATM usage does not typically fluctuate unless you are in an area where there are large increases in customer traffic seasonally. Neighborhood ATM transaction volume will be known within 3-5 days of initial placement and rarely if ever (even with all the signage in the world) increase or decrease to a great degree, unless your customers viewed the ATM as an unreliable source funds (see performance issues).
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